Text Alerts For Sports Fans In Hull

This month saw the Hull Daily Mail launch its first ever mobile service with Sports Flash text alerts.

Supporters of local football team Hull City and two rugby league sides can sign up to receive breaking news exclusives about their respective clubs.

Each club has its own Sports Flash subscription service, with text messages costing between 10p and 12p depending upon the network provider.

Senior assistant editor Paul Hartley told Holdthefrontpage.co.uk: “The potential of mobile for the delivery of content is huge.

“The SMS alerts are our first step down this road but we’ll be looking to exploit this technology further in the future.”

He added that Tigers Flash, Rovers Flash and Hull FC Flash will only text important stories that readers will not have read or seen elsewhere.

“We will only send out an SMS alert for major breaking stories which we know we can publish first and Mail exclusives.”