Derby Coverage Goes The Final Furlong

A newspaper has really lasted the distance with its comprehensive online coverage of the Kentucky Derby.

Louisville’s Courier-Journal had a total of 36 freelancers and staff out on the course during the horseracing festival in order to serve up a feast of multimedia news and entertainment.

For the racing enthusiasts the website provided text alerts of results, extensive photo galleries of the competitors, video footage from the event and Derby Day screensavers.

The glamorous side of the world famous event was also covered in-depth through the Buzz blog, showbiz news text alerts and video interviews with celebrity visitors.

And race-goers were encouraged to get involved with the coverage by helping to create picture galleries and enter photo competitions.

In addition, registered members could start their own blog or chat to others about Derby Day via forums and comment sections.

Taken all round, the website’s a great example of event coverage using all the latest tools and technologies.