Northcliffe New Site Offers “Breadth and Depth”

Northcliffe has launched its first redeveloped local news website with thisishullandeastriding.

The new-look site features major changes in style and content and also has a fully specified mobile version, becoming the first Northcliffe site to offer this service.

Holdthefrontpage.co.uk reports that Northcliffe’s new generation of websites aims to offer improved site navigation and enhanced search engine performance.

Hull Daily Mail editor John Meehan also asserts that the website features more content which is directly tailored to meet the needs of an online audience.

“The stories are also edited specially with web users in mind and will carry more photos and related content, giving you more breadth and depth to each story,” comments Meehan.

He adds: “The new-look site is much easier on the eye, using more white space to help create an open feel.

“Navigation, including the content tabs across the top of the site, has been greatly improved to help you find what you want more easily.”

And among these content tabs, which feature at the top and bottom of the homepage, are options such as Business and Slideshows.

Northcliffe plans to roll out the new websites to all its local titles by autumn this year.