ABC Considers Mobile Traffic Metrics

Audited data on mobile web users could be made available to media groups in the near future.

Reports state that the electronic arm of the Audit Bureau of Circulations (ABCe) is currently looking at the feasibility of supplying mobile metrics to its members.

The news comes after significant numbers of mobile advertisers, operators and media owners called for accurate reporting of mobile user statistics in order to aid the growth of the medium.

Meanwhile, US firm Nielsen Online recently unveiled a new online measurement tool which is able to track mobile internet use.

Further details on this story can be found at Editor & Publisher, while more details on the ABC plans can be viewed at Journalism.co.uk and at the Sunday Business Post Online.