30 April 2008

Tips To Avoid Online “Shots In The Dark”

Advice on how to approach some of online journalism’s latest tools is being provided by American Journalism Review.

The article Online Frontier suggests that newspapers should incorporate “must-do products” such as video, podcasting and microblogging platform Twitter.

But it stresses that a gung-ho approach may not be the most effective, and advocates considered planning instead.

So here are author Barb Palser’s four top tips for using new technologies:

* “Offer your customers what they want, not what you want to give them.”

Palser, who is director of digital media at McGraw-Hill Broadcasting, says past examples like TV news webcasts show that the tools you might want to work will not succeed if there is simply no demand for it.

* “Plan around the content, not the tools.”

According to Palser, it should be “what’s the best way to get this information out?” rather than “let’s find a reason to use Twitter”.

* “Practice healthy scepticism…”

This relates to “fabulous products” that rivals may be using and new tools as they come into view. Palser recommends test-driving new products first and finding out how others got on with them.

* “Always monitor the research and keep an open mind.”

Palser suggests that means of media consumption can change dramatically in a short space of time, so newspapers have to keep their eyes on the ball at all times.

She concludes that the newspapers which have the ability to meet user demands will be more successful online.

“The prize will go to those who know how to listen and react to their customers, not those who launch the most products the fastest.

“Anything we do in this space will be a gamble, but we needn’t take shots in the dark.”

Labels: ,


At 6/5/10 12:43 pm, Anonymous Term Papers said...

I have been visiting various blogs for my Term Papers Writing research. I have found your blog to be quite useful. Keep updating your blog with valuable information... Regards

At 14/9/11 3:32 pm, Anonymous more web traffic said...

It is hard to avoid those online shots in the dark. I hope that every details will be posted here online. I am sure this will give me idea of the best tips.

At 17/11/12 5:02 pm, Anonymous Anonymous said...

XdnBiy [url=http://www.mbtjpbuy.com/]MBT サンダル[/url] HldJbh MpcRka http://www.mbtjpbuy.com/ NxpJcy HmrWso [url=http://www.snowbootbuy.com/]UGG ブーツ[/url] RujClf UqbZug http://www.snowbootbuy.com/ MvdGei SfvVbg [url=http://www.monclerjyapann.com/]モンクレール[/url] DokGts OrzBje http://www.monclerjyapann.com/ PlkQjm SkuUyp [url=http://www.cheapbootjp.com/]UGG ムートンブーツ[/url] IznJmf TkxTzd http://www.cheapbootjp.com/ DnwAtm MayRio [url=http://www.boot2013.com/]アグ ベイリーボタン[/url] YkgYpt BwcZyg http://www.boot2013.com/ MucMoi JcsJns [url=http://www.bootstogirl.com/]UGG オーストラリア[/url] AnnAyt XrdUfo http://www.bootstogirl.com/ MsfNem

At 19/11/12 5:17 pm, Anonymous Anonymous said...

TfhQod [url=http://cheapggboots.com/]cheap ugg boots[/url] ZioWgk QonUqb http://cheapggboots.com/ GfeAah OzxLqo [url=http://parka2013.com/] canada goose jackets[/url] OtrBhx VkfCqr http://parka2013.com/ AmkHzc GaoPfv [url=http://cagoosehome.com/]canada goose jackets[/url] AybOen EwcEwm http://cagoosehome.com/ SvuSzc JinPph [url=http://jackets-2012.com/] Canada Goose Outlet[/url] MmhTxx YlwIju http://jackets-2012.com/ KvpMyj HjyIrl [url=http://gooseoutlet2013.com/] Canada Goose Parka[/url] PwyFqs HiaWep http://gooseoutlet2013.com/ JcsCxl GsiGmm [url=http://jacketsca.com/]canada goose jacket[/url] XrbPum TwzNsm http://jacketsca.com/ RptNwi

At 20/11/12 10:08 am, Anonymous Anonymous said...

XkeRkm [url=http://www.mbtjpbuy.com/]MBT 靴[/url] UgbHis XvtJuu http://www.mbtjpbuy.com/ LohQol CscDdo [url=http://www.snowbootbuy.com/]アグ ブーツ[/url] CbsXne CarWlp http://www.snowbootbuy.com/ MjpIfp AvzRde [url=http://www.monclerjyapann.com/]モンクレール アウトレット[/url] CzqUlx GeqNpl http://www.monclerjyapann.com/ ExiNxzHnbSsb [url=http://www.cheapbootjp.com/]UGG ムートンブーツ[/url] TohXvn KmfHqr http://www.cheapbootjp.com/ EkoIln EvbXlf [url=http://www.boot2013.com/]アグ ベイリーボタン[/url] OwpFkj SkeZqi http://www.boot2013.com/ IknSryQaoHwa [url=http://www.bootstogirl.com/]UGG[/url] EtqPjw FcoJxa http://www.bootstogirl.com/ JyaBxa

At 23/11/12 12:20 pm, Anonymous Anonymous said...

PcbWpt [url=http://jakkerdk2013.com/]canada goose[/url] QvpBev JkjCuw http://jakkerdk2013.com/ NkcBzq DclFsn [url=http://goosejakkertono.com/] Canada Goose Parka[/url] KakMfy PqaVqd http://goosejakkertono.com/ VzdCov BnkLmf [url=http://gooseoutletweb.com/] goose outlet[/url] KctLxr VctFoi http://gooseoutletweb.com/ DxfQng UlrZtf [url=http://jakkerparkadk.com/] canada goose parka[/url] ZekDmn OsaZuz http://jakkerparkadk.com/ ZfaMyz GwrVvd [url=http://canadagoosenorwayhome.com/] canada goose jakker[/url] YltKpo SrbBdr http://canadagoosenorwayhome.com/ ZutFki IlrFur [url=http://gooseparkasite.com/] Canada Goose Jacket[/url] PyxPbc YupGoc http://gooseparkasite.com/ ShuPop

At 29/11/12 2:17 am, Anonymous Anonymous said...

AybQzn [url=http://ukbootshopon.com/]ugg boots ebay[/url] ObxByy http://ukbootshopon.com/

At 30/11/12 8:04 pm, Anonymous Anonymous said...

fqqguq [url=http://www.okmonclerjakker.eu]Moncler Jakke[/url] fqczoj http://www.okmonclerjakker.eu iprfhh [url=http://www.mincanadagoose.eu]Canada Goose[/url] opkzxu http://www.mincanadagoose.eu xoofxe [url=http://canadagoosesjackorr.com]Canada Goose Jackor[/url] nubivf http://canadagoosesjackorr.com rzkpnw [url=http://myreplicahandbagsuk.com]Replica Handbags[/url] kmanhr http://myreplicahandbagsuk.com frfwdw

At 2/12/12 3:57 pm, Anonymous Anonymous said...

Hello superb blog! Does running a blog such
as this take a massive amount work? I have no knowledge of
coding however I was hoping to start my own blog in the near future.
Anyway, if you have any suggestions or tips for new blog
owners please share. I know this is off subject nevertheless I
just needed to ask. Thanks a lot!
My page :: canada goose parka

At 2/12/12 4:22 pm, Anonymous Anonymous said...

Today, I went to the beachfront with my children.

I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She put the shell to her ear
and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I had to
tell someone!
My page > Canada Goose

At 6/12/12 10:14 pm, Anonymous Anonymous said...

snwg [url=http://okbeatsbydrecheap.com]Cheap Beats By Dre[/url] xxue http://okbeatsbydrecheap.com ozop immm [url=http://beatsbydresalesok.com]Beats By Dre[/url] yggm http://beatsbydresalesok.com knjk vsym [url=http://okbeatsbydreus.com]Beats By Dre Headphones[/url] mvmy http://okbeatsbydreus.com woro jxaf [url=http://salebeatsbydreoutlet.com]Beats By Dre Outlet[/url] maff http://salebeatsbydreoutlet.com oyuk

At 18/12/12 1:52 am, Anonymous Anonymous said...

CdwTfp [url=http://www.monclersaikou.com/]モンクレール[/url] PgfKhm VjfGrp [url=http://www.monclersaikou.com/]モンクレール ダウン[/url] BndUjx GetPrc [url=http://www.monclersaikou.com/]Moncler ダウン[/url] CrsSrb SzbKtf [url=http://www.monclersaikou.com/]モンクレール アウトレット[/url] LxvTue UsnUpe http://www.monclersaikou.com/ TvbKeu

At 21/12/12 9:13 am, Anonymous Anonymous said...

Rnpwmt [url=http://www.shoeskan.com/]ugg のブーツ[/url] Nhqcqn Uftldk [url=http://www.shoeskan.com/]ブーツ ugg[/url] Ymwnyj Doijai [url=http://www.shoeskan.com/]ugg ブーツ メンズ[/url] Aqffif Ybxckm http://www.shoeskan.com/ Oeoddp Fijecl [url=http://www.cheapmonclerya.com/]モンクレール アウトレット[/url] Nrtvez Kslyth [url=http://www.cheapmonclerya.com/]モンクレール ダウン アウトレット[/url] Wntybx Onifcn [url=http://www.cheapmonclerya.com/]モンクレール 激安[/url] Pdkxjy Lqswfp http://www.cheapmonclerya.com/ Hkxdfz Grnzyb [url=http://www.baileyjp.com/]ugg ブーツ[/url] Hdjtdu Skssty [url=http://www.baileyjp.com/]アグ ブーツ 激安[/url] Uulimv Ewzrem [url=http://www.baileyjp.com/]ugg ムートンブーツ[/url] Aascdy Ihancg http://www.baileyjp.com/ Hwqcun Jescas [url=http://www.monclerb.com/]モンクレール アウトレット[/url] Aqvdvi Cckjzg [url=http://www.monclerb.com/]モンクレール[/url] Iqmdrw Bqbptx [url=http://www.monclerb.com/]モンクレール 店舗[/url] Rexyay Mdtsuq http://www.monclerb.com/ Hpgtxm Ebhywm [url=http://gucci-nice.com/]グッチ アウトレット[/url] Jwrary Ifddcx [url=http://gucci-nice.com/]グッチ 財布[/url] Bmckgf Kokyrd [url=http://gucci-nice.com/]クロエ バッグ[/url] Irpwva Hgsdfy http://gucci-nice.com/ TetzpgXyunwx [url=http://monclermass.com/]モンクレール アウトレット[/url] Lnxjwt Lzpmyz [url=http://monclermass.com/]モンクレール ジャケット[/url] Ozanik Nrmspk [url=http://monclermass.com/]モンクレール 激安[/url] Expmyx Dogvqc http://monclermass.com/ Abjrux

At 19/3/13 4:08 pm, Anonymous Anonymous said...

buy tramadol tramadol 10mg - tramadol buzz


Post a Comment

Links to this post:

Create a Link

<< Home

Subscribe to JP Digital Digest by Email Add to Technorati Favorites