26 April 2008

All a-Twitter over Football Match

The Evening Leader used mobile phones and micro-blogging platform Twitter to provide 140-character live updates from Saturday’s football match between Wrexham and Accrington Stanley.

The coverage is available through a widget on the paper’s website and to followers of the Evening Leader’s Wrexham Twitter account.

The newspaper already publishes links to its news stories through a separate Twitter account set up last week.

Martin Wright, deputy editor of the Evening Leader and lifelong Wrexham fan, told journalism.co.uk: "I go to as many Wrexham home games as I can, but inevitably I end up missing some.

"When I’m at work, this can be a bit of a problem because I want to know the score and what’s happening all the time - not just when the final whistle goes.

"By Twittering live from the match, we can now make sure that other Wrexham fans don’t have this problem."

Digital editor Christian Dunn described the new service as "a very cheap and simple way to keep a section of our site regularly updated. It’s another way the Evening Leader is embracing web technology to offer our readers a better service."

On the down side, the team lost its match, bowing out of the Football League in the process. Sorry, Martin ...

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