Step-By-Step Guide To Facebook Traffic

Everything you ever wanted to know about Facebook applications but were afraid to ask is now featured on Poynter Online.

Well, everything may be a slight exaggeration but blog post How To Create Facebook Applications does contain some very useful tips for journalists looking to dip their toes into the waters of social networking websites.

Poynter Online shows how to do so by using the example of an application recently created for one of its own news blogs which enables people to access posts from their Facebook profile pages.

“We wanted to use this application to learn more about the best vehicles to drive traffic to Poynter Online using a Facebook application,” writes Interactivity Editor Ellyn Angelotti.

She includes a video guide to show how she created the widget using widgetbox and then charts the number of Facebook users who added the application to their profile page and those who registered as fans.

The application seems to have had an immediate impact with over 100 users signing up to it within the first few days, enhancing the reach of the blog.

And numbers were improved further by the addition of a Facebook button on the blog page.

The full guide to creating a Facebook application features on Poynter Online.