Trinity Mirror Launches Tourism Site

Journalists have joined forces with advertising staff to create a new online tourist guide for North Wales.

Trinity Mirror’s northwales.co.uk was created by a team from the Daily Post, jointly led by the newspaper editor and a regional advertising director.

The website has the standard tourism resource offerings such as hotel and restaurant guides, but also features a range of multimedia services like interactive maps and photo galleries.

Plus, the site has a range of videos showing popular events including the International Eisteddfod and Llangollen Balloon Festival.

Editor Rob Irvine explained the site’s creation to holdthefrontpage.co.uk: “We agreed from the start to break down the traditional invisible barrier between editorial and advertising.

“So the digital team - account managers and journalists - share a desk and share their ideas to develop and constantly improve the site for visitors and advertisers.”