9,000 Views For Ice Cube Vid

A video news story has been viewed over 8,800 times by visitors to the Birmingham Mail website.

Editor Steve Dyson says the film about a lump of ice that fell from the sky onto a school field was the Mail’s top viewed video of last week.

The footage includes interviews with witnesses to the event, including staff and pupils who speculate on the possible origin of the “ice meteor”.

Writing on his blog, Dyson explains that the many page views for the video were partly boosted by the newspaper’s Saturday splash on the story.

The editor also reveals that the Mail’s new visual content service achieved a total of 167,937 video views during its first full month online.