28 January 2008

2008: All For Online

Newsrooms looking to reinvent themselves in the digital era must ensure they include everyone in the process, according to a new media expert.

Writing in his Editor & Publisher column, Steve Outing asserts the major lesson for newspapers to take forward into 2008 is that cultural change requires participation from everyone if it is to be successful.

“The smart news organisation in 2008 will be the one that encourages innovation - no, requires it - from ALL its employees,” notes Outing.

Outing reached this conclusion after conducting a “magic wand experiment” where he gathered feedback from colleagues within the industry, asking them how their company could improve in an ideal world.

A recurrent theme in the responses was the need for a cultural shift within the newsroom as varying attitudes seemed to be slowing progress in adapting to the digital environment.

Therefore, Outing’s advice is to include everyone in changing to meet digital challenges - this can include encouraging all newsroom staff to write their own blogs and use applications such as Twitter and Facebook.

He writes: “By actually living the digital life and embracing it (even if you’re forced to by your boss), you’ll better understand how the modern consumer interacts with media and news.”

Outing also recommends bringing in outside help to lead workshops and brainstorming sessions about how to make news websites more innovative.

He concludes: “If my little ‘magic wand’ experiment showed anything to me, it’s primarily that the minority of ‘forward thinkers’ in many newsrooms are pushing the reinvention process forward.

“It’s time to get everyone involved, and everyone on board.”

Labels: ,

4 Comments:

At 9/3/16 3:00 am, Blogger ninest123 said...

ninest123 16.03
ray ban sunglasses, ugg boots, louis vuitton, louboutin outlet, nike air max, ugg boots, longchamp, prada outlet, burberry outlet online, tory burch outlet, longchamp outlet, louis vuitton, nike air max, louis vuitton, gucci outlet, replica watches, longchamp outlet, nike free, uggs on sale, ugg boots, ugg boots, ray ban sunglasses, oakley sunglasses, oakley sunglasses, michael kors, prada handbags, chanel handbags, nike outlet, oakley sunglasses, polo ralph lauren outlet, michael kors outlet, tiffany jewelry, louis vuitton outlet, tiffany and co, ray ban sunglasses, michael kors outlet, christian louboutin outlet, jordan shoes, cheap oakley sunglasses, replica watches, michael kors outlet, polo ralph lauren outlet, michael kors outlet, louis vuitton outlet, louboutin, burberry, oakley sunglasses, louboutin shoes, michael kors outlet

 
At 9/3/16 3:04 am, Blogger ninest123 said...

sac guess, true religion outlet, michael kors, air force, ray ban uk, nike trainers, north face, hogan, michael kors, replica handbags, sac longchamp, nike air max, new balance pas cher, nike free, tn pas cher, nike air max, louboutin pas cher, air jordan pas cher, coach outlet, mulberry, michael kors, coach purses, oakley pas cher, coach outlet, hermes, vanessa bruno, nike air max, nike free run uk, longchamp pas cher, michael kors, abercrombie and fitch, ray ban pas cher, nike blazer, hollister pas cher, hollister, true religion jeans, converse pas cher, lacoste pas cher, nike roshe, ralph lauren uk, north face, ralph lauren pas cher, vans pas cher, timberland, lululemon, burberry, true religion jeans, air max, nike roshe run, true religion jeans

 
At 9/3/16 3:06 am, Blogger ninest123 said...

p90x workout, insanity workout, birkin bag, chi flat iron, wedding dresses, longchamp, ralph lauren, soccer shoes, timberland boots, herve leger, north face outlet, ipad cases, mcm handbags, mac cosmetics, vans shoes, s5 cases, north face outlet, ghd, vans, hollister, celine handbags, nike roshe, new balance, oakley, giuseppe zanotti, nike air max, lululemon, iphone 6 plus cases, asics running shoes, bottega veneta, reebok shoes, iphone 5s cases, soccer jerseys, louboutin, hollister, instyler, abercrombie and fitch, hollister, nfl jerseys, baseball bats, babyliss, beats by dre, jimmy choo shoes, iphone 6s plus cases, ferragamo shoes, valentino shoes, nike air max, iphone cases, mont blanc, iphone 6s cases, iphone 6 cases

 
At 9/3/16 3:10 am, Blogger ninest123 said...

barbour, ray ban, bottes ugg, louis vuitton, montre pas cher, swarovski crystal, replica watches, lancel, gucci, ugg,ugg australia,ugg italia, moncler, wedding dresses, marc jacobs, canada goose outlet, pandora jewelry, toms shoes, canada goose uk, ugg boots uk, pandora jewelry, links of london, canada goose, ugg pas cher, moncler, hollister, coach outlet, converse, karen millen, pandora charms, doudoune canada goose, canada goose, canada goose outlet, sac louis vuitton pas cher, canada goose, barbour jackets, swarovski, louis vuitton, moncler outlet, louis vuitton, juicy couture outlet, pandora charms, converse outlet, moncler, canada goose, moncler, thomas sabo, moncler, ugg,uggs,uggs canada, moncler, juicy couture outlet, supra shoes, louis vuitton, moncler
ninest123 16.03

 

Post a Comment

Links to this post:

Create a Link

<< Home

Subscribe to JP Digital Digest by Email Add to Technorati Favorites