Hyperlocal Story Goes Global

A story first sent to a local community website in the US has spread across the Atlantic and around the world.

Have you seen the pictures of a wedding cake custom-made in the shape of the bride plastered all over the British press recently? (See Daily Mail and Daily Mirror for examples.)

Well, that story first appeared last November on hyperlocal website neighborsgo after the woman who made the five-foot tall cake was encouraged by a friend to send in photos of her creation.

From there it was picked up by its parent title Dallas Morning News, which thought the pictures of the curious cake made a great quirky item.

And the story doesn’t end there – it then came to the attention of US news giant CNN after it was submitted to its I-Report user-generated content section.

From there it was featured among the pages of the British tabloid press and "world domination" beckoned – not bad for a hyperlocal neighbourhood news-in-brief!