Newsquest Serves The ‘Grazers’

Media group Newsquest has agreed a deal for the Press Association (PA) to provide its news sites with multimedia packages.

As part of the agreement, the PA will supply video content of top national news, sport and entertainment stories to Newsquest’s websites.

Newsquest Editorial Director Margaret Strayton told Press Gazette: “We know that consumers of news and information are increasingly becoming ‘news grazers’, sampling a veritable media buffet throughout the day.

“There is a seismic shift in the media marketplace and Newsquest is transforming its culture to meet this challenge.”

She added: “We believe this national package will complement our ultra-local packages with up-to-the minute information and a variety of viewpoints.”

The deal will also see the PA supply Newsquest sites, such as the Bradford Telegraph and Argus and the Northern Echo, with interactive graphics-laden articles and photographs.