Interviews Aggregator Could “Tempt” Users
The launch of a new website featuring links to interviews could provide newspapers with a great online promotion opportunity.
Access Interviews opened its virtual doors this month and offers links to original interview articles with figures in the public eye ranging from politicians to business owners to celebrities.
Visitors to the site can search by category or by person and site founder Rob McGibbon told Press Gazette he ultimately aims to have an archive linking to “every interview” since 1859.
The good news for newspapers is that links to their articles can be submitted free of charge and visitors to Access Interviews will then be directed to their website to read the story.
According to Access Interviews, newspapers can use the aggregator to “tempt a vast new audience to your website”.
In addition, the website also provides a useful resource for reporters when writing stories and looking to include quotes from other sources.
“More interviews are appearing online as magazines and newspapers open up their archives,” said McGibbon.
“By generating the links to this content on an independent site such as Access Interviews, publishers will attract new premium web traffic deep into their sites,” he added.
“Journalists and web editors hold the keys to the archives, so I appeal to them to get digging and post the links.”