‘All Articles Are Equal At Digg’

The founder of Digg claims participatory websites have helped “level the playing field” of media communications.

Kevin Rose asserts that his news and social content-sharing site has introduced an equality between major news groups and individual writers due to people-power.

In an interview with the Guardian, he says: “Whether it is a Wall Street Journal story or a personal blog entry, everything on Digg is ranked by the community’s interest in it, and that is fascinating to watch.”

Rose also believes Digg has widened the scope for political coverage and given a voice to previous outsiders, saying the site “makes it possible for a wider range of points of view to get exposure”.

He adds: “I am also convinced that social media has the potential to get people more engaged or re-engaged in politics by giving them more of a voice and more ways to participate in the public debate.”

Rose’s e-interview was conducted by Google vice-president Vint Cerf in a special feature for the Guardian.