JP Offers News On The Move

Publisher Johnston Press is moving ahead with its mobile strategy next year with the rollout of a news subscription service.

Brand Republic reports that the group intends to expand a news alerts service to 120 of its website titles during 2008.

Subscribers will have the option to set up headline updates according to their interests as the publisher aims to enhance its user interaction features.

The company is currently building up a market of potential mobile subscribers through text-to-win contests and other special offers.

“We receive tens of thousands of texts every month and usage is growing rapidly as we develop new ideas and initiatives,” says Chris Pennock, sales and marketing director at Johnston Press.

Pennock added that “there is a market and an interest in this type of technology”.

Further details on this story can be found at Business Wire.