Nationals Reveal User Locations

The Daily Mail has revealed its website has the greatest proportion of non-UK users compared to other nationals which publish their figures.

Press Gazette reports that some 72% of unique users on Mail Online are from outside the UK, which represents a total of 9.68 million people.

The Mail is one of five national newspapers currently releasing digital readership data through the electronic media arm of the Audit Bureau of Circulations and for the first time this month they have all included a breakdown of the geographic location of visitors.

The new data shows that the Guardian and Telegraph see about 60% of their overall traffic come from abroad while the Times generates about 63% from users outside the UK.

In addition, the reports reveal that the website with the greatest proportion of domestic visitors is the Sun.