08 December 2009

What removal from Google could mean for your news site

Thinking about removing your content from Google?

Press Gazette’s Wire blog has reported on a story in the Telegraph giving tips on how to survive your website no longer being indexed by the search engine.

The advice comes from Neil Boom, PR Director of technology company KTS who own Onepagenews.com - a website that The Wire suggests may be seen as a rival to the web giant’s own news service - which was quietly dropped from indexing by Google.

According to the Telegraph, the move by the site saw Onepagenews’ traffic tumble from around 18,000 per day to around a paltry 700 (aspiring Murdochs may wish to pay attention to that particular statistic).

The company was then forced to set about rebuilding its online presence whilst investigating why Onepagenews was suddenly absent from Google.

Boom’s tips include setting up news alerts and stories by email functionality and making registration as simple as possible, also flagging up the extra benefits for readers who register.

"Focus on events under your own control. We looked at content, distribution, added value features and site promotion," he says.

And, he adds, don't panic.

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4 Comments:

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At 29/8/10 8:03 am, Anonymous Anonymous said...

Love the screwed up link...it's ONEPAGENEWS.com NOT ONENEWSPAGE.com.

 
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