01 December 2009

Northcliffe to trial topic pages

ThisisBristol.co.uk has become Northcliffe Media's first local news site to use topic pages, reports Journalism.co.uk

During the two week trial, articles on the site will now include inline links from key words, such as places, names and issues, to a web page gathering stories, relevant information and multimedia linked to that topic, according to the report.

Robert Hardie, content strategy director at Northcliffe, told the website how the pages are created using a process called data-mining, which uses technology from OpenCalais and Nstein to analyse stories semantically and suggest subjects for topic pages.

"We've already been data-mining our archive and automatically data-mine every live story as part of the normal publishing cycle," he said.

"Once a topic is mentioned more than three times a topic page is created for that topic and an email alerts the site publisher. They can then decide to unpublish the page if they don't want it; allow it to stand unenhanced or gather the extra images, video and static content for it.

"We're starting the enhancement process with the most popular topic pages."He also said how the sites with topic pages will have to carefully monitor the level of sensitivity employed by the semantic technologies so that users are not bombarded with links from every word.

Northcliffe plan to roll out the pages across the rest of the Thisis network following the live testing.

Hardie added how the pages will help drive more traffic to Northcliffe’s websites, saying that they are 'brilliantly indexable' via Google.

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