13 November 2009

Online journalism news round-up

Is Video the solution to online advertising woes?

Good news from the States – news organisations there are seeing an increase in traffic and revenue from video advertising.

According to a report in the New York Times, highlighted by Betsey Reignsborough on editorsweblog, many publications and broadcasters are leaning more heavily on video reportage on their websites, creating more opportunities for advertisements.

Advertisers are becoming more willing to buy space on videos rather than just on static pages because of the increase in traffic as well as the ability to use dynamic advertising, reports Reignsborough.

Readers have indicated that they are more willing to click play on a video then read a whole article, she continues and sites are posting more video footage to keep up with the demand for video advertising space.

She cautions that there is controversy over "autoplay" - videos that begin playing automatically as soon as the web page has loaded – which means that a viewer did not press play and is not necessarily watching the video.

This, she says, tallies up totals of video streaming without legitimacy.

Students launch hyperlocal news site

Meanwhile holdthefrontpage has covered news that MA Online Journalism students at Birmingham City University have set up a new hyperlocal website focusing on news from around central Birmingham.

The multimedia site, Hashbrum.co.uk, features maps and slideshows in its coverage of the news.

Editor Andrew Brightwell told the website: "I think we see it as a way to learn about how online news can engage and be informed by its audience.

"So we're interested in experimenting in ways of finding, creating and presenting news. We've tried to have some fun with the way that we've covered stories.

"I can't say exactly how it will develop, but I hope it evolves a life of its own, in a sense.

"By this I mean that it'd be really successful if we feel that much of the news we're creating is being led and developed by the site's audience."

Top 50 Journo Blogs

Finally, the US website Journalism Journeyman has released a list of the 50 best journalism blogs.

The list has been divided into various categories, including citizen journalism, school-supported and new media focused. See if your favourites made the cut here.

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