05 December 2008

Social Media A Priority For 2009

Many companies have said that social media are likely to form a major part of their customer engagement plans for 2009, a new report finds.

The study from E-consultancy and cScape shows that more than a third of businesses with such a strategy in place are looking at user-generated content and brand presence on social networking websites as areas for improvement.

According to the Online Customer Engagement Report, a similar proportion of organisations are considering investment in other areas of social media such as blogging and user feedback, reports Brand Republic.

“More companies are viewing tactics such as blogging, user reviews and on-site video in the context of a broader customer engagement strategy and pulling only those levers which are most appropriate for their business model and customers,” said Linus Gregoriadis, head of research at E-consultancy.

A full version of the report is available for download via e-consultancy.com.

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At 5/12/08 4:43 pm, Anonymous Nigel Barlow said...

Interesting report Louise.

The cynic inside me thinks

a) will it actually happen in a economic slowdown

b)is it no more than cheap journalism

At 8/12/08 11:22 am, Blogger Louise Thomas said...

Hi Nigel,

Thanks for your post.

I think a dose of cynicism re: social media and the business world can only be healthy.

Bit of a whiff of jumping on bandwagons and chasing people online perhaps but on the other hand, the very fact that it's cheap and easy means does it hurt to try it? We shall see in 2009 I suppose.


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