Radio Branches Out With Video

More than 150 independent radio stations in the UK now have video news content on their websites following a deal with ITN.

The broadcaster’s multimedia arm ITN On has struck a deal to supply news, sport and entertainment packages to stations operated by groups including Independent Radio News and Tindle.

Journalism.co.uk reports that the video news will be supplied free in return for ITN On receiving revenue generated by advertising.

In addition to video news, the broadcaster will supply special video reports, a range of viral videos and some text articles.

A total of 175 station websites now have the video feed and a further 75 will be included later this summer.