Trinity Considers Footie Blogs Rollout

Trinity Mirror is looking into rolling out its standalone football blog sites to include other clubs within their publishing areas.

The company currently has two such sites in operation and has revealed that more could be launched in the future, reports Journalism.co.uk.

Unveiled last month, Liverpool Banter and Everton Banter are managed by the Liverpool Daily Post and Echo and provide an opportunity for fans to have their say about the clubs.

Features include group blogs penned by journalists and by users, a Funnies section dedicated to the latest jokes, opinion polls and a comments area.

Director of Editorial Development Neil Benson explained that the banter blog is “not a companion site, it’s us offering a platform for Liverpool and Everton fans to post their own content. It’s a kind of semi-detached approach”.

He added that there were no immediate plans to roll out the blogs, but confirmed it was an option under consideration for the future.

“We’ve got titles in Newcastle, Middlesbrough, Birmingham, Cardiff, with the club there on the upswing, it’s very much in our thoughts looking at the success that our Liverpool titles have had, we think it’s something that would certainly work in those places.”