29 May 2008

Trinity’s Hounslow Goes Hyperlocal

The new website of the Middlesex Chronicle series of newspapers has gone live.

Hounslowchronicle.co.uk is part of Trinity Mirror’s rollout of revamped sites with news pages covering hyperlocal areas.

Visitors to the new website can now directly access news for areas including Feltham, Brentford, Isleworth and Hounslow.

Trinity Mirror hopes that readers will provide some of the hyperlocal community news content which can then be reverse published in the print issues, reports Holdthefrontpage.co.uk.

“The arrival of hounslowchronicle.co.uk is undoubtedly the key development for the future of the Chronicle brand,” said Janice Raycroft, series editor.

She added: “From this week the service we offer readers and advertisers is unsurpassed and taking a clear - and very exciting - direction to the future of multimedia publishing.”

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