USA Today 'Wades In With Widgets'

The biggest newspaper in the US has introduced a widgets service for its website users.

Readers of USA Today are now able to install updates of its content on their own web pages, blogs and profiles on social networking sites such as Facebook.

The organization is currently offering three widgets displaying travel information ranging from last minute holiday deals to the latest aviation news and transport updates.

Executive editor Kinsey Wilson told the Associated Press that the publication plans to make available a further four widgets covering different content areas.

The San Francisco Chronicle also recently entered the widgets market and asserted that they are increasingly seen as a potential source of advertising revenue since friends tend to copy each other, helping widgets and any featured adverts to spread quickly through cyberspace.

Further details on this story can be found at Associated Press.