NS Launches Multimedia Search

The Newspaper Society (NS) has created a database which provides information on local multimedia news outlets.

Users can access readership and advertising details about hundreds of regional news websites and blogs as well as traditional media such as newspapers and radio stations.

The Media Portfolio Database enables potential advertisers to obtain information on specific titles or to perform searches by area, publishing group, media type and subject matter.

Among the information available regarding news websites are audience reach figures, the number of unique users per month and page requests.

NS communications director Lynne Anderson told holdthefrontpage.co.uk: "For the first time, advertisers and agencies are able to access detailed information on the rapidly growing portfolio of media opportunities available from the regional press.

"This new database brings us a step closer to the launch of an industry-wide multimedia audience measurement system."