Agencies collaborate online for Copenhagen

An interesting story from Holdthefrontpage rounds off this week in online journalism news.

It reports how The Press Association has teamed up with ten other international news agencies to interact with the world during the UN Climate Change Conference.

The group has is using Facebook to bring news directly from the event, which runs from 7 to 18 December in Copenhagen, and has set up a page called 'The Climate Pool'.

Holdthefrontpage describes how the agencies hope that it will allow readers directly communicate with journalists covering the event, sparking a global conversation.

The other agencies involved are Agence France-Presse, ANP of the Netherlands, Associated Press, APA of Austria, APcom of Italy, Canadian Press, dpa of Germany, Kyodo of Japan, Lusa of Portugal and RIA of Russia.

According to the report the Facebook page will feature a blog format, providing a behind-the-scenes view of the conference, and link out to coverage of the talks from the agencies and the media outlets they serve.

It will be produced in English and incorporate content from the participating agencies, along with links to coverage from around the world.

The group will also use Twitter to attract followers.

PA's head of digital development Chris McCormack told HTFP: "Everyone is wondering whether there are new opportunities for news and information flow across social networks, and that's what we are exploring with this blog and fan page.

"Social networks are where the digital conversation is, so that's where we need to be but we are also counting on the Facebook fan page to direct a highly engaged global audience to the best news stories and analysis among our UK media customers."