18 August 2009

Hull Paper Offers Live Match Reports

A Northcliffe newspaper is on the ball with its football coverage offering live and interactive match reports.

Fans can follow every minute of Hull City’s Premier League season thanks to a new match day service on sporthull.co.uk, reports HoldtheFrontPage.co.uk.

Using software from CoveritLive, the Big Match Live coverage is available in real-time during games and can be replayed in full after the final whistle.

The live blog also encourages comments from City fans, which then appear alongside posts from journalists at the Hull Daily Mail.



This season has seen sporthull.co.uk introduce a number of other new features, including an aggregation service providing links to Hull City coverage elsewhere on the Web.

“All of these new features enhance the service we give to web users and further differentiate our digital offering from our in-depth and analytical sports coverage in the paper,” said John Meehan, editor at the Hull Daily Mail.

He added: “We will also use the sports sites to promote our print-only sports content.”

Northcliffe has also introduced a new look and new features at three of its other sports sites - sportgrimsby.co.uk, sportscunny.co.uk and sportsecho.co.uk.

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