13 April 2009

Newspapers & Content – Learn To Let Go

It is the user-focused business that will survive and thrive in the media industry of the future.

That’s the view of self-confessed “user-experience zealot” Mike Ellis, who recently delivered a presentation on media content and the Web.

If You Love Your Content Set it Free has some interesting ideas on how the Web has radically changed the value of content and how consumers construct identities around ownership of it.

Ellis, who works at non-profit IT group Eduserv, advocates sharing Web content and concentrating less on where it is consumed and concentrating more on producing the stuff.

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