14 December 2007

Rankings Favour Updates

Breaking news and regular updates could help websites chart higher in Google News search rankings thanks to a new algorithm.

The Google News blog reveals that the company recently deployed the new algorithm to ascertain the most recent update to any given breaking news story.

In addition, the blog states that the new procedure enables Google to “highlight the sources which brought you the information in the first place.

“Once there’s new information from another source, we update our results so you get any new developments to the story”.

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