News Sites Attract 65% Of Users

Nearly two in three internet users across Europe access news websites at least once a month, according to a new survey.

Research from the European Interactive Advertising Association (EIAA) reveals that growing numbers of people are using online resources and this increase is particularly driven by the rise in so-called silver surfers and female users.

The Mediascope Europe study provides a fascinating glimpse into the public's online habits and shows that news websites are the most commonly visited with 65% of all users checking the headlines at least every four weeks.

Second in the chart of top websites are local information centres, which are visited by 52% of users and in third place are travel sites with 51% of surfers checking in at least once a month.

In addition, the survey finds that 28% of internet users are reading newspapers less frequently as they turn to the web for their current affairs information.

The report states: "The internet is rapidly becoming a hub for all media with internet users increasingly consuming media such as magazines, newspapers, radio and TV digitally.

"As a result of more traditional media being consumed online we expect this media consumption gap to continue widening."

Further details on the study can be found at the EIAA.