04 July 2007

Police Praise JP Newspaper’s Video

Police have praised the Peterborough Evening Telegraph after the paper’s Web site featured CCTV camera footage of last month’s attack of a young boy, complementing still photos on the printed paper’s front page, according to media monitor site HoldtheFrontPage.co.uk.

More than 5,000 people viewed the video before it was withdrawn for legal reasons when an arrest was made. Dozens of visitors left comments on the story, some offering names of those allegedly involved.

A police spokesman said leads in the inquiry had been ‘drying up’ until the paper ran the video, but called reader response ‘very encouraging.’

Assistant editor Brad Barnes, who oversees the paper’s digital operations, told HoldtheFrontPage that releasing the video was an unprecedented step for Cambridgeshire police -- and running it was a first for the paper, as well. He added: ‘The huge public response shows what can be achieved when our printed product and our website are used together. It is clearly the way forward.’

More information is available at www.holdthefrontpage.co.uk/news/2007/07july/070704arrest.shtml


At 5/7/07 8:58 am, Anonymous Arup Biswas said...

The Evening Telegraph showing the video on their website was a great example of how JP websites can serve their local communities and engage audiences at the same time. The video itself was shocking; a view shared by the many people who left comments about it on the website.

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